The Weight of Light
Skincare packaging that feels as light as it looks: thin glass, soft shadows and a single colour that changes with the hour.
Client
Aster Skincare — Packaging
Year
2025
Category
Packaging
Services
Packaging, photography, art direction
(A)
The story
The brief
Aster wanted a skincare line that felt clinical without being cold. The shelf is crowded with white bottles and green leaves, and they wanted neither.
The approach
We designed the pack and the photography together. Each bottle is lit from a single window, so the shadow becomes part of the logo. The label is a thin, translucent film that shifts from warm to cool depending on what is behind it.
Every shot in the campaign was made in natural light, in one room, across one afternoon. The consistency is the brand.
The result
The range sold out in its launch month, and the packaging picked up two international design awards.
